It might seem funny at first glance, but it’s actually a pretty bleak statement on what brands are willing to do for some fleeting social media marketing buzz and the economic reasons people comply. There’s also been a trend of companies not-so-subtly encouraging employees to get tattoos of their employers’ logo. But offering free stuff in exchange for customers getting tattoos of a company’s logo is a different dynamic. People occasionally pay to ink things like the Harley-Davidson wings and Apple apples with no financial incentive from the brands whatsoever they truly just feel an affinity. Several people whom the paper interviewed got the tattoos because they needed the free food. Per the WSJ, “A stagnant economy has left average disposable incomes stuck around $500 a month” in Russia. The reason many of them chose to get red-and-blue logos tattooed prominently on themselves was not solely because of an overwhelming loyalty to MeatZZas™. In the end, 381 people qualified for the deal. The promotion was supposed to run for two months, but the pizza chain had to discontinue it after four days because so many people were willing to ink up. In Russia, Domino’s Pizza offered customers “100 pizzas a year for 100 years” for free if they tattooed the company’s logo on themselves and then shared the image to social media with the hashtag #DominosForever, the Wall Street Journal reports. For almost 400 people recently, that reason was free pizza for life. People get tattoos for any number of reasons.
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